Sunday, 11 November 2007

Finsihed Music Video - YouTube

Here is the link to our video on Youtube



Enjoy

Initial Ideas





Posted By Rachel and Emma x

Audience Feedback

We categorised our results into age groups to allow us to analyse our questionnaire results in greater detail and see if any trends or patterns were present. The age categories were 15-20 years old, 21-25 years old and 26-35 years old.
15 - 20 year olds Category


  • Generally, the younger category agreed that the genre of our music video was of the 'indie' type and that te visual style fo the video and the actors was similar to that of rock videos.
  • A majority of the category however found it hard to establish that the singer was the girl's gaurdian angel and some were confused byt he fact that he was the sinsger and an actor in the video.
  • Overall, they enjoyed the video and though that it get better at the end, whereas in the earlier scenes it was almost 'cheesy'.

21-25 year olds Category

  • Thsi category was hugely similar to the younget category, establishing the video as "soft rock" and "indie".
  • The majority of the group found that the piccadilly circus scene was their favourite sequence with the use of colour and the atmosphere of the lively city and speeding traffic. Howvere found that the ending sequence was perhaps slightly random and didin't fir in with the rest of the music video.
  • The main problem with our music video was the lip syncing, some of the viewers noticed scenes in which the performance shots were not quite in sync with the lyrics.

26-35 year olds Category

  • This category differed the most out of the groups as it established the genre as more of a punk/pop/rock genre.
  • the major problem that the group had with the music video was the understanding of the narrative and the undersatnding the rwson behind the girl's suicide. Many of the viewers did not understand that her boyfriend had been killed in war and that she was committing suicide rather than live without him. They were also confused by the reason for the faded character/gaurdain angel as he wasnt in shot all of the time.

Posted by Rachel and Emma x

Questionnaire Questions

Question 1. How old are you?
Question 2. Are you male or female?
Question 3. What genre of music is our music video?
Question 4. Is our music viedo niche or mainstream?
Question 5. What did you understand of the narrative of our music video?
Question 6. What techniques work well in the video?
Question 7. What was your facourite shot/scene? That stood out most to you.
Qyestion 8. Would you buy our artist's album in the future?
Question 9. What do you think of the visual style in our music video?
Question 10. Do you think the narrative of our music video represents the lyrics?
Question 11. What doesn't work in the video?
Question 12. How could we improve if we were to do this project again?

Posted by Rachel and Emma x

Overall Shooting Schedule

Overall Shooting Schedule

Saturday 22nd September : Test Shoot

Time : 3:00pm -8:00pm
Location : 38 Buxton Road
Actors : Kamil and Caoimhlin
Group Members Attending : All
Equipment Needed : Camera, Tripod, Costumes, Dolly, Admin

Sunday 23rd September : Test Shoot

Time 5:00pm -9:00pm
Location: Millenium Bridge, Piccadily Circus, Bank
Actors: Kamil and Caoimhlin
Group Members Attending : All
Equipment Needed : Camera, Tripod, Costumes, Dolly, Admin

Tuesday 25th September : Re-shoot

Time : 4:00pm -9:00pm
Location : Connaught Waters, 38 Buxton Road
Actors : Caoimhlin
Group Members Attending : Emma and Rachel
Equipment Needed : Camera, Tripod, Costumes, Admin

Thursday 27th September : Real Shoot

Time : 10:00am -8:00pm
Location : Connaught Waters, 38 Buxton Road, Jubilee Bridge
Actors : Kamil and Caoimhlin
Group Members Attending : All
Equipment Needed : Camera, Tripod, Costumes, Admin

Sunday 30th September : Real Shoot

Time : 3:00pm -10:00pm
Location : Jubilee Bridge, Piccadily Circus, Bank
Actors : Kamil and Caoimhlin
Group Members Attending : All
Equipment Needed : Camera, Tripod, Costumes, Admin

Tuesday 2nd October : Real Shoot

Time : 5:00pm -11:00pm
Location : Southend-on-Sea
Actors : Kamil and Caoimhlin
Group Members Attending : Emma and Rachel
Equipment Needed : Camera, Tripod, Costumes, Admin, Towels

Saturday 6th October : Re-shoot

Time : 5:00pm -7:30pm
Location : Jubille Bridge, Embankment
Actors : Kamil and Caoimhlin
Group Members Attending : Emma and Rachel
Equipment Needed : Camera, Tripod, Costumes, Admin

Sunday 7th October : Real shoot

Time : 3:00pm -10:00pm
Location : Jubilee Bridge, Trafalger Square, Leister Square
Actors : Kamil and Caoimhlin
Group Members Attending : Emma, Rchel and Kirsty
Equipment Needed : Camera, Tripod, Costumes, Admin

Tuesday 9th October : Re-shoot

Time : 4:00pm -7:00pm
Location : 38 Buxton Road
Actors : Caoimhlin
Group Members Attending : Emma, Rachel, Kirsty
Equipment Needed : Camera, Tripod, Costumes, Admin

Thursday 11th October : Real Shoot

Time : 5:00pm -6:30pm
Location : Southgate Station
Actors : Kamil and Caoimhlin
Group Members Attending : Rachel and Kirsty
Equipment Needed : Camera, Tripod, Costumes, Admin

Posted By Emma and Rachel

Summary of Artist and Audience Identity

Summary of Artist and Audience Identity
Artist Identity
The image that we want to portray to our target audience is that HeadKandi is a querky, individual, orginal band. They fit into the pop/punk/powerpunk genre of music. The type of style they conform to are skinny jeans, tight skirts, skinny ties, jackets, flap-top hats and plimsole shoes.
Audeince Identity
Our target audeince are male and females from the ages of around 15 to 35, who are interested in indie/alternative music.
Posted By Emma and Rachel

Timeline for Music Video

Instrumental 0-22 seconds
Bedroom scene
  • Girl sitting and reading the the Telegram to tell her that her boyfriend is dead.
  • Gets memory box out
  • Reads second letter - from her boyfriend
  • Flashback of argument
  • Back to her looking to pictures and holding letters
  • Flahback of him leaving for the Army.
  • Girl smashed mirror or another object and leaves the house.

Verse 1 22-33 seconds

Lyrics - "Pretty girl is suffering, while he confesses everything,

Pretty soon she'll figure out what his intentions were about."

  • Underground scene
  • Girl leaving and her house and travelling to central london on the underground.
  • Girl passing the gaurdian angel's path.
  • Performance of singer at beginning of verse.

Verse 2 33-44 seconds

Lyrics - "That's what you get for falling again

You can never get him out of your head."

  • Girl walking up through thr streets of the bridge.
  • Both passing eachothers path as the girl sits on a bench looking out on the water.
  • Performance of singer on "You can never get him out of your head."

Chorus 1 - 44-56 seconds

Lyrics - "It's the way

That he makes you feel

It's the way

That he kisses you

It's the way

That he makes you fall in love."

  • Girl steps up onto the ledge of the bridge.
  • Looks as if she is about to kill herself.
  • Performance of the singer - shows more emotion as the narrative tension builds.
  • Gaurdian Angel stops her from committing suicide.

Instrumental 56-1.07 seconds

  • Girl slumping down against a wall in a dingey alleyway with spotlight from the streetlamp.
  • Performance of singer trying to help her.
  • Girl looking at picture and letter.
  • Flashbacks of the thre couple happy.

Verse 3 - 1.07- 1.18 seconds

Lyrics - "She's beautiful as usual with bruises on her ego

Her killer insticnt tells her to beaware of evil

And that's what you get for falling again."

  • The girl travelling by bus or cab.
  • Her walking up the streets of London - crowds, high-rise buildings.
  • More perforamance from the singer on lyrics, " She's beautiful as usual..."
  • See singer following her
  • See path's cross again.

Verse 4 - 1.18-1.29 seconds

Lyrics - "You can never get 'em out of your head

And that's what you get for falling again

You can never get him out of your head."

  • Perforance of the singer on lyrics, "You can never get him out of your head."
  • Girl looking at her reflection in a shop window, singer appears next to her.
  • Singer tries to helo her.
  • More shots showing her isolation by use fo the high-rise buildings.

Chorus x 2 - 1.29- 1.55 seconds

(repeated lyrics from Chorus 1)

  • Girl is at piccadilly circus.
  • Slo-mo traffic shots and fast shots.
  • Shots of her isolation in the lights.
  • Performance of singer on lyrics, "It's the way..."
  • Girl attempts to committ suicide by killing herself by running into the traffic.

Instrumental - 1.55-2.06 seconds

  • Flshback of a fight betweent the couple.
  • Performance of singer trying to help her.
  • Girl looking at pictures and letters again.

Repetition of Verse 1 - 2.o6 - 2.29 seconds

(Same lyrics as verse 1)

  • Performance of singer on lyrics, "Pretty girl is suffering..."
  • Girl back on the underground travelling to next location.
  • Arrives at the entrance of a park.

Chorus (version 2) - 2.29- 2.40 seconds

Lyrics - "It's the way

That he makes you cry

It's the way

That he's in your mind

It's the way

That he makes you fall in love."

  • Girl in park - Hamstead Heath
  • Looks over to the lake an at her reflection.
  • Performance of singer

Repition of Chorus 1 - 2.40 - 2.55 seconds

  • Girl travels by over groundon her way to the sea.
  • Singer trying to help her but can't.
  • She arrives at southend.

Instrumental - 2.55-3.28 seconds

  • Girl walks down in to the sea and committs suicide by drowning herself.
  • Singer dies as well as he fades out completely.
  • Fade to black as song finishes.

Posted By Rache and Emma x

Prop List

Prop List

Treasure Box
Army Suit
Letters
Pictures of couple
Memory sentiments
Bag/Suitcase
Costumes -Black tie, braces, white shirt, skinny jeans, shoes, hat, white dress, flip-flops
Telegram
Necklace

Posted By Rachel and Emma

Visual Styler of our music video

The visual style that our group unanymously visualised for our music video was;
  • Metallic colours/silvers/blacks for the costumes in particular.
  • Location beginning in a girlies bedroom, frilly/bright.
  • Icons e.g. Locket/ring, secrets box, wilting rose, letter.
  • Lighting - nightime, twilight/dim
  • The idea of the singer being a gaurdian angel and crossing paths with the feamle actor.
  • London Location - high rise buildings
  • Iconic locations - Hyde Park/ Oxford Circus/ Trocadero - escalators.
  • Singer = Gaurdian Angel - like Bruce Willis' character in 'Sixth Sense' - thinks that he is alive but is actually dead.

Posted By Rachel and Emma x